Kyrie Irving, Krispy Kreme Donuts And Nike Make For Excellent Shoe Promotion
What do Kyrie Irving, Krispy Kreme Donuts and Nike have in common? When combined, the three entities make for one crazy good marketing idea.
Sneaker enthusiasts waited in a long line to grab the latest Nike had to offer from their star client–a pair of limited edition “Kyrie 2’s” marketed as “Ky-Rispy Kremes.”
The shoes cost $165 and were made available on a first-come, first-serve basis, according to Waiting For Next Year’s Scott Sargent.
The execution of this sales ploy was genius, as the shoes could be bought from a Krispy Kreme donut truck.
Here’s the line that waited outside Quicken Loans Arena for a chance to shop at the truck…
And the man who got their shoes first. He got in line at 8 AM and waited until about 6 PM for the right to purchase these one of a kind kicks.
…And the truck…
And if you’re going to sell shoes with Krispy Kreme’s famous logo, you better be darn sure to have some donuts, too.
The Ky-Rispy Kreme truck was supposed to make its first appearance at Quicken Loans Arena for Game 5 of the Eastern semifinals against the Hawks. Of course the series didn’t go that far, so the marketers probably made even a bigger bang by showing up for Game 1 of the Eastern Conference championship.
The truck is also scheduled to make stops in Baltimore and New York City, according to Cleveland.com.
Just remember. Eat too many of those donuts and won’t be breaking any ankles while wearing these sneakers. None-the-less, pretty cool shoe and a great marketing idea.